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Cheerleading Cheer Uniforms

#2 | Tuesday, January 11, 2022, 09:32:42 | Comments: 0
Cheerleading began in the 1960s. In order to make cheerleading more accessible to the general public, Jean Lee Originals was founded in Chicago. Jean Marie Harter, a graduate of Northwestern University and daughter of a sportswear magnate, created the first cheerleading uniforms. Her father, Arthur V. Harter, owned the largest sporting goods store in Indiana and the Midwest and supplied most high schools. Tallman's vision for cheer uniforms reflected a new appreciation for female agency and autonomy.

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